We have built the well-producing Alabama Tourism Promotion Partnership Germany, Austria Switzerland since 2016. This private-public coop of local DMO’s and the Alabama Tourism Department has brought Alabama back to the stage. Account Manager Janin Nachtweh has increased tours sold from almost zero to now 69 in the catalogues, approaching full saturation. A strong presence in tourism media has been established. We run a German website, and the strong German Facebook channel Entdecke Alabama. After launching an Alabama state tourism office in 1998-2000 we had engaged in projects since 2015.

Originally through the coop Memphis & Mississippi in 2006 we have been the media and consumer contractors for Visit Mississippi since September 2022. For the state tourism organization, we have built a very strong media presence in Germany, Austria and Switzerland. We recruit, plan and escort press visits, we issue press releases andoperate several online outlets. At the core of that are the German Website, and on it an elaborate European photo database for the European media and our operators in German, French and English. We also engage in many consumer outreach activities, including shows and unique formats, such as distributing collaterals through blues musicians at concerts.

Our longest-running U.S. tourism engagement! In 1996, we launched the German office for the Tennessee Department of Tourism, and proudly contributing to the largest international growth of any U.S. state prior to Covid. In 2022, after Covid turmoils, the contract ended. Since then, we have pooled our resources in a private entity Tennessee Experts Europe, making our deep knowledge of the state, contacts, copy and photography available to the tourism industry, and beyond. We remain to be the German representatives for Memphis Travel, as launched in 2016, originally as part of Memphis & Mississippi.

Whilst for international clients we focus on tourism, we have been successful in other fields as well. For one example, we ran communications for the German branch of the PAXAR Corporation from Pennsylvania in labeling tech, before AVERY took over. We navigated Paderborn/Lippstadt airport through a Chapter 11 equivalent in 2021-2022. This crisis communication was about transforming the narrative from “bankrupt” to “restructuring”, preventing passengers and public officials from withdrawing. Germany’s once weakest airport now is very profitable again. In crisis communications we also work back stage.